What if I told you it only came in black?
Imagine for a minute that you are in the market to buy a new vehicle? You have your heart set on a new convertible, maybe it’s a large SUV for an addition to the family, or it could be a practical everyday sedan. What if it did not have a feature we take for granted to day: a radio for instance? What if the salesman told you it only came in black? Many people would balk, and look for another option.
