Do you experience a desire to “step into” a project you are designing while it is still a drawing? Have you ever wondered how to showcase your architectural products? How about showcasing different design possibilities to your customers?

Today, it’s possible to achieve next-level interaction with unbuilt projects. Off-the-shelf tools can help you go beyond visualization, and create “livable” virtual environments. Similar to a video game, these tools can be used to experience walking through a space and interacting with its objects or physical properties in real-time. This comes with photorealistic textures, materials, lighting and surroundings.

Meet Unreal Engine.

Our team has spent time playing with countless pieces of software. For creating VR environments, we suggest you consider Unreal Engine. With Unreal Engine, there’s no limit to the level of interaction achievable. Developers are able to create immersive experiences where the viewer can create their own tour of the space; change materials, textures, or colors; and even move objects around.

Part of the magic to the best systems is they take as many measurable properties from the real world and include them in the model. Unreal architecture services go beyond what their own software provides. For instance, you can customize objects by adding weight to them. In this example, if a viewer collides with a heavy desk in the VR environment it will not move. On the other hand, a “lighter” vase is likely to get knocked over – time for some redecorating!

These capabilities unleash the serious potential for packaging the experience. We think the best systems tie the model and design assets in a web platform with business or design data. On top of the photorealistic, real-time experience, this can be measured in terms of data analytics, pricing, and customizable products directly, whether it’s in a standalone executable program or directly from a web browser.

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